Preheat your oven to 350°F (175°C) and lightly grease a baking dish.
Unroll each cinnamon roll carefully and lay them flat.
In a bowl, mix cream cheese, sugar, and vanilla until smooth.
Spread strawberry jam on each unrolled cinnamon roll.
Add a spoonful of the cream cheese mixture and a few diced strawberries.
Gently roll them back up and place in your baking dish.
Bake for 22–25 minutes until golden and bubbly.
Drizzle with icing while still warm and serve immediately.